About

ABOUT

Your Team

Meet growthworks:

We're part of your team, extending your existing capabilities so you can get where you want to be even faster.

We're here to help you make a better tomorrow

Katherine Faraker, Co-Founder

Katherine is a highly experienced strategic marketer with a broad skill set that encompasses growth & retention strategy, copywriting & commercial writing, project management and CRM.

A master at transforming ideas into compelling writing, Katherine creates brand experiences that increase engagement and conversion. By developing targeted strategies and content, Katherine helps brands better connect with their customers, from discovery to conversion.

With marketing and operational leadership experience in both agency and in brands, Katherine has helped leading businesses including Youfoodz, BCF, Bridgestone, and Flight Centre grow.

Michael Barnard, Co-Founder

Michael is a seasoned marketing and business advisor with over 20 years of experience in helping businesses grow through strategic initiatives and marketing. For the past decade, he has co-founded and led marketing agencies, working with business leaders to develop their proposition, find customers, and grow their brand through commercial strategy, digital marketing, CRM, insights and marketing automation.

As an industry thought leader, Michael has been recognised for his success, including being named one of the ’30 Under 40 Leaders’ at the Global Loyalty Awards in 2020. He has helped some of Australia’s leading brands, such as Specsavers, Jimmy Brings, Hello Fresh, YouFoodz, Suncorp, Westpac, SILK Laser Clinics, Healthia Group, and Youi Insurance achieve growth and commercial success.

Our Values

A Better Tomorrow

At the heart of our agency is the drive to create marketing that matters. We believe in leveraging our expertise to not only meet our clients’ goals but to do so in a way that drives positive change for a better tomorrow.

Curiosity that Converts

We delve deep to understand our clients' brands and what motivates their target audiences. This curiosity for knowledge drives us to discover innovative strategies that not only captivate but also convert. We harness this curiosity to fuel our creative process, ensuring that every campaign we design not only resonates with audiences but also achieves real results.

Radical Candour

We embrace a culture of open and honest communication, believing that transparency is key to unlocking true potential. We care deeply about our clients' success and offer candid feedback, always with their best interests at heart. This approach fosters trust and builds stronger, more effective partnerships, enabling us to achieve greater outcomes together.

Results-Driven Creativity

Creativity is one of our cornerstones, but it's the tangible outcomes that mark our success. We blend imaginative ideas with a results-driven ethos, ensuring that every creative endeavour not only captivates but also contributes directly to our clients' objectives. Through this fusion of innovation and efficacy, we propel brands forward, turning ideas into measurable success.

Unified in Purpose

Collaboration is at the core of everything we do. We see ourselves as an extension of our clients' teams, fully aligned and committed to a shared vision. This unity of purpose allows us to work seamlessly, navigating challenges and leveraging opportunities with a single-minded focus. Together, we strive to not only meet expectations but exceed them, creating results that make a lasting impact.

Contact

Ready to Grow?
Let’s Make It Happen.

Whether you’re looking to reach more customers, boost sales, or build a brand people love, we’re here to help.

Let’s Talk